Academic Centre
Nationalism, intertwined with different ideologies and discourses such as populism and conservatism, shapes the political climate of today's world by being reproduced eclectically through both secular meanings and symbols and ethno-symbols. Advertisements, on the other hand, shape daily life as an ideological and cultural tool due to their function in the identity construction of the individual who establishes social bonds and meaning through commodities and ideas in the process of providing emotions, behaviors, perceptions, beliefs and values that will keep society together. At the intersection of nationalism and advertisements, in order to explain how citizens as consumers perceive national symbols and rhetoric, how they connect national identity with products and services, and how they shape their consumption patterns under the influence of national identity, it is important to first understand the social emotions associated with nationalism.
Assoc. Prof. Aysel Tapan is a faculty member at the Department of Advertising at Kocaeli University in Turkey. Her research focuses on social sciences and humanities, with a particular interest in topics such as nationalism, advertising, popular culture, and social identity. Tapan has authored several academic books and book chapters, including her work, Nationalism and Advertising and Everyday Life, Popular Culture and Advertising, which explore the reproduction of nationalism through advertisements. Her lecture is integrated in the course "International Communication and Globalization" lead by Assoc. prof. Visvaldis Valtenbergs.
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